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In "Simply Innovate," we delve into what truly makes an idea innovative. It's a revelation that innovation isn't exclusive to tech giants; it's accessible to everyone. We bypass the complex and high-tech, instead uncovering innovation in daily life. Think of it as a vibrant thread in everyday things – from a local restaurant's menu layout to the clever design of your favorite app. This book is about seeing the usual in unusual ways, challenging norms, and exploring better alternatives in business and life. It's packed with real stories from brands and people who've transformed the mundane into the remarkable, showing you can too.